In Step with Scott: Demystifying How Lab Managers Decide
Register for this free webinar from Lab Design and Lab Manager to gain insight into how lab managers evaluate and influence purchasing decisions across laboratory environments. This interactive “Ask Me Anything” session will explore effective strategies for engaging busy lab leaders, communicating value with clarity and confidence, and building trust with scientifically minded decision-makers. Attendees will learn how to refine value propositions, leverage data-driven messaging, and use storytelling techniques to strengthen connections and improve success when selling products and services to laboratories.
Wednesday, May 6, 2026
1:00pm ET
Register
Lab managers are responsible for a huge variety of decisions across the lab, including the products and services that the lab wishes to invest in. While lab managers have different levels of purchase authority, they play a vital role in the purchasing decisions of the lab, either as the decision-makers, or as key influencers of proposals submitted to line management.
Suppliers to the lab benefit from understanding how lab managers make decisions about the products and services purchased by the lab. Being ‘top of mind’ with lab managers provides a head start for vendors and enables them to see greater success selling to labs.
This webinar will be conducted in a ‘Ask Me Anything” format that enables suppliers to better understand how lab managers make purchasing decisions. Some areas of discussion are anticipated to be:
• Getting the attention of busy lab leaders
• Delivering messages full of value and confidence
• Building trust with skeptical scientific leaders
• Optimizing your value propositions
• Lead with data, but close with a story
Speaker
Scott Hanton
Editorial Director
Lab Manager
Register
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