In Step with Scott: How to Help Lab Managers Champion Your Solution
Join Lab Manager and Lab Design to understand how suppliers can help lab managers become effective proxy salespeople and internal champions.
Thursday, November 5, 2026
1:00pm ET
Register
Lab managers are often the critical link between a promising product or service and the business decision required to bring it into the lab. Lab managers are often the gatekeepers and without their support another vendor’s product will get proposed to the organization’s approvers. While most lab managers don’t consider themselves to have sales skills, they are a critical link in the process to purchase products and services above their purchasing authority—they frequently drive priorities, evaluate solutions, build internal support, and sell the case to senior line management. For suppliers, understanding how to equip lab managers to effectively champion a solution can be the difference between generating interest, moving a proposal forward, and ultimately generating a signed purchase order. The most successful supplier conversations help lab managers clearly understand the value, prioritize the opportunity, build a compelling business case, and communicate persuasively to their organization.
This webinar will explore how suppliers can help lab managers become effective proxy salespeople and internal champions. In an “Ask Me Anything” format, Scott will explore practical approaches for:
Clarifying the value proposition — translating product features into outcomes and solutions that matter to the lab and the broader organization
Helping lab managers prioritize — connecting solutions to the lab’s most pressing needs and business priorities
Having persuasive conversations — giving lab managers the language, evidence, and confidence to influence colleagues and leadership
Building the business case — making a compelling case around ROI, cost, productivity, risk, and other organizational impacts
Measuring success — defining what success looks like and identifying the metrics that demonstrate value
Addressing risk and implementation — helping stakeholders understand not only the upside, but also the risks, requirements, and path to successful delivery
Register here for this free webinar!
Speaker
Scott D. Hanton, PhD
Editorial Director
LabX Media Group