Lab design and the expert:
experience brings benefits, pitfalls
By
June Hanley
“In the beginner’s mind there are many possibilities; in the expert’s
mind, there are few.” — Shunry Suzuki
This is one of my favorite quotations. As a laboratory planner for
an integrated AEP (architecture, engineering, and planning) firm that
specializes in science and technology facilities, I engage with lots
of “experts.” And, as a self-proclaimed amateur psychologist—mostly
because I am fascinated with the dynamics of how people work together
to create buildings—I want to address the roles of experts in the
life of a project. Indeed, before a project ever gets underway, it
has passed through the hands of many, many experts. Clients are continually
cautioned to seek “expert” advice, especially for complex facilities
such as research labs. But does excessive expertise carry its own
risks?
Before it’s a project When a scientific research
or teaching facility is first conceived as a project, the experts
within an owner’s ranks are consulted. What kind of facility should
it be? How big? Who ought to occupy it? Where on the campus should
it be located? What types of space?
And the No. 1 question: how much should it cost, and how are we going
to pay for it?
Once those questions have been answered, an RFP (request for proposal)
is put out on the street, and then the next cadre of experts is convened:
this time within our firm (and every other firm in our industry).
These experts are not the people who will ultimately plan and design
the project; rather, they are the business development and marketing
experts, along with the firm’s management. They answer questions such
as: Does the project fit with our marketing strategy? Do we have a
good chance of winning? What strengths can we show that apply to this
project type? What prior relationship do we have with this client?
Do we have the expertise in-house, or do we need to team with another
firm? Is it a “go” or a “no go?”
If it’s a “go,” who’s writing the proposal? What should our fee be?
And most important (except for fee, to management): Who is our team?
Who are our experts?
The next set of experts to shape a project is the client’s selection
committee. Typically made up of senior-level management and administration,
plus some potential occupants and facilities personnel, the selection
committee is charged with choosing the next team of “experts.” Sometimes,
the selection committee has a very clear set of criteria; other times,
gut feelings govern decisions about whom to short-list and to interview.
The interview becomes, essentially, a “my experts meet your experts”
session, to decide on the team that will ultimately plan and design
the facility.
A team of experts
can be inspiring, but sometimes it’s the childlike
“charm of ignorance” that leads to true breakthroughs.
Photos: 123rf.com (top) and stock.xchng (bottom).
Okay, we got it…now what? Once an AEP firm is awarded
the project, the question becomes: “What are we going to do with it?”
Now the role of expertise for the design team really comes into play.
Right from the start, the interaction between experts representing
different disciplines within the AEP team, and their ability to work
with those who will occupy the facility as well as the client’s project
management team, is critical. Ultimately, the success of the project
depends on how the expertise is received and incorporated into the
design at each stage of a project. All too often, there is no discussion
or even consideration of this vital component of successful team interaction.
As a design team, we have won this project ostensibly due to our expertise.
We have demonstrated our skills to the client, both in design and
in communication. We have presented projects in our qualifications
that illustrated our ability to deliver a successful facility. We
have convinced the client that we, above all other teams, are the
right experts for the job. Yet consider these less-than-complimentary
views of the expert:
“It is, after all, the responsibility of the expert to operate
the familiar and that of the leader to transcend it.” —Henry Kissinger
“Experts often possess more data than judgment.” —Colin Powell
“An expert is one who knows more and more about less and less.” —Nicholas
Butler
Is being an expert really a good thing?
Opinions about experts are not always positive. Design teams are often
led by strong project managers who apply the thinking and strategy
from their previous projects to the current one. They may have developed
a planning module, a materials palette, or a floor arrangement that
worked well for a previous client, and they have a personal investment
in that particular solution. Their objective may be to persuade a
new client to adopt the familiar strategy, even when the strategy
was developed to solve what may be a very different problem.
Strong designers often have a tendency to try to talk clients into
adopting their vision without first understanding the nuances of a
particular type of research and researchers. If you don’t first elicit
and then realize the vision of those who will actually work in the
facility, it becomes easy to repeat stale work in a delusion that
it’s good simply because it’s yours. It is at that point that a designer
becomes “state-of-the-past.” Once you become too impressed with yourself,
you lose your edge.
In her book The Creative Habit, choreographer Twyla Tharp states:
“Repetition is a problem if it forces us to cling to our past successes.
Constant reminders of the things that worked inhibit us from trying
something bold and new.”
So our job as planners and designers is to develop our knowledge and
hone our skills continually, without getting caught in our own paradigms.
We need to investigate the possibilities with a fresh perspective.
As designers, we must apply knowledge and lessons learned while viewing
the facility as a fresh opportunity to realize a client’s specific
goals and objectives through our own eyes and palettes. That is why
they are paying us.
Reaching a happy medium Articulating a client’s vision
doesn’t mean that we simply let them tell us what to design and then
design it. Every design team has its own rules of engagement. My job
within my firm and within the design team as lab planner and programmer
is first and foremost as a catalyst to get the best creative work
out of both the client representatives and the design team. My first
task is to let the scientists tell me about their science, their expertise.
(I ask them to speak as if they were addressing a fairly intelligent
11th grader). Then, I will determine the sizes and arrangement of
the spaces, which is my expertise.
Scientists are busy people. If they are reluctant to commit the time,
my response is: “I’ve been doing this a long time. I could design
a building right now, without you saying a word, and it would satisfy
80% of your needs. However, when this facility is finished, I am going
to walk away, and you are going to live here. So, if you want it to
really work for you, you have to give me input now, so I know what
makes you special. I promise you that I will not waste your time,
if you promise me that you will give me the time when I need it.”
Once the space program is determined, I act as the catalyst and client
advocate within the design team to make sure that the goals and objectives
of the scientists are not lost in the design process. Working closely
with the designer is critical to this success.
Sometimes, keeping true to the functional requirements and the clarity
of the design can be a challenge, simply because of the rigorous review
process. Too many layers of review can result in various people tweaking
the design, sometimes for good reason but sometimes not, and often
conflicting with one another and with the original concept. For this
reason, being a successful communicator can be as important as being
a good designer. You have to be able to convey the thinking behind
your design and how it meets both the functional goals as well as
the vision originally outlined for the project. If you convince the
client that you really listened and incorporated their vision into
yours, you will nearly always be successful.
In the October 2006 issue of Fast Company magazine, senior writer
Linda Tischler profiled award-winning graphic designer Paula Scher.
“Ultimately … the critical skill for Scher is knowing how to stay
fresh, to keep challenging herself by tapping into what she calls
‘the charm of ignorance’. When you’re feeling stale, she says, the
best thing you can do to shake things up is to ‘look at what you’ve
been doing for the past five years—and stop. The thing that’s most
to be feared is doing the same thing over and over again.’”
Relate “the charm of ignorance” to “in the beginner’s mind there are
many possibilities.” You begin to see that danger lies in being an
expert if you aren’t continually challenging yourself to start at
the beginning.
Pigs is pigs In The Creative Habit, Tharp relates
the cautionary tale of Walt Disney and the runaway success—and aftermath—of
the cartoon short “The Three Little Pigs.” The cartoon was a huge
hit in 1933, and spawned the Depression-era anthem “Who’s Afraid of
the Big Bad Wolf?”
Tharp writes, “Disney’s film distributor, United Artists, urged him
to cash in on the success of ‘The Three Little Pigs’ with other pig-related
cartoons. He resisted at first but was finally persuaded by his brother
Roy. None of the three follow-ups—‘The Big Bad Wolf,’ ‘Three Little
Wolves,’ and ‘The Practical Pig’—succeeded like the original, leading
Walt Disney to conclude, ‘You can’t top pigs with pigs.’”
As designers, and even as “experts,” let’s make sure we’re not just
producing the same science facility repeatedly, with only minor variations.
Let’s top our previous achievements with something new, different,
and even better.
June Hanley is a senior associate and senior lab planner at CUH2A
Inc. Architecture Engineering Planning (www.cuh2a.com).
CUH2A is the world’s largest integrated architecture, engineering,
and planning firm dedicated to the planning and design of science
and technology facilities.